Esoterica Studios


About store– Esoterica Studios has Haircuts: Women, Men & Children Color: Couture Coloring (hand painting, balayage, ombre) Global Tint, Retouches, Highlights, Tints, Color Corrections, ETC. Specialty Styles and Blow Outs Hairskeen hair replacement Extensions: onstage beaded wefts and singles Keratin Treatments and Brazilian blowouts. Esoterica was born and bred to satisfy the artistic needs of the stylist & accommodate our guests with the highest level of education in the hair industry. Ale the “Hair Ninja” Bonilla has been innovating businesses since 1993 & is always concerned with the best for his team and guests. All Hairbangers must go thru rigorous training by Ale himself & Wella Color Expert Nekesa Mohler of NYC (we call this the boot camp). Enjoy a complimentary beer, wine, coffee, or soda & our free wifi. Show us your favorite Pinterest or social media pics during our consultation so we can be on the same page and guide you to your desires in the healthiest way possible.
Ale the “Hair Ninja” Bonilla has always been quite the entrepreneur since he was a child. He started collecting cans to recycle around 10 years old, started mowing yards at 12 years old, did his first haircut at 13 years old, and fell in love with the idea of barbering.
Bonilla attended college while running several at-home businesses including hairdressing. In 2000 he completed his training at the Ogle School in Ft. Worth. He climbed the ranks at Toni & Guy, Christopher Walker salon & opened Esoterica in 2003.
Companies such as Sebastian Professional, Next Level Stylist online education & Ogle schools sought out Bonilla for his charisma & education skills. From NYFW to LA Wella Studios Bonilla is always learning and sharing.
Currently, Bonilla is a producer, director, photographer, master stylist, and National Design Team member for Sebastian Professional. You can see him coast to coast with his distinctive white and black handlebar mustache.

Google Rating – 4.8 on 119 reviews

Yelp rating – 4.5 on 66 reviews

Address– 5800 Lovell Ave Suite 164, Fort Worth, TX 76107

Phone– (817) 924-1500


Facebook page

Store hours :

Mon • 9:00 AM – 6:00 PM

Tue • 9:00 AM – 9:00 PM

Wed • 9:00 AM – 9:00 PM

Thu • 9:00 AM – 9:00 PM

Fri • 9:00 AM – 9:00 PM

Sat • 9:00 AM – 6:00 PM

Sun • Closed

Selected Google reviews : 

Krystal Kimball (Kyraktos)
Positive: Cleanliness, Professionalism, Quality, Value
Love this place so so much, I don’t think I could go anywhere else again! I’m so protective and picky about my hair and I’ll never let anyone other than this place do it. I see Christy and she’s absolutely perfect, even if not her I recommend this place. Everyone here is very personable and sweet.
Services: Haircut, Hair coloring, Hair styling

Lindsey Pearce
Positive: Cleanliness, Professionalism, Quality
Maddie Griffin is the absolute best!! I adore her and she will be my one and only hairdresser for the rest of my life. If you need amazing color, she has a background in Art and KNOWS color inside and out. When my daughter’s hair was turned green by copper nitrate in a pool, Maddie knew just what to do to fix it. It looks completely natural and normal and no longer like the Statue of Liberty! Make your appointment with Maddie and you won’t regret it.
Services: Haircut, Hair coloring

Marissa Valles
Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
I have been getting my hair done by Maddie for over 2 years now. Every time I leave, I feel confident, and I am never disappointed by my experience with her or this salon’s staff. I love how outgoing she is and how she listens to my hair needs! Recently I received treatment for my frizzy hair, and after several washes, the color/treatment has stayed! LOVE this salon & Maddie 🙂
Services: Haircut, Hair coloring, Hair styling

Sarah Abernathy
Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
I’ve been going to Christy Y. at this salon for about a year now, and she’s wonderful! She always listens to my requests/ideas and my cuts turn out great. Last year she saved me from a covid-induced overgrown undercut – it looked like a hidden mullet under my long hair. She managed to shape everything up to the same length and it looked amazing. As soon as my mom saw my cut asked me where I’d gotten it done, and now she goes to Christy too. The salon is a nice environment, too – never loud or overcrowded. Two thumbs up!
Service: Haircut

Marginalist Ma
Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
Maddie did a wonderful job transforming my hair from a bleached mess into a natural-looking blond and with only a 10 volume developer! I was super impressed and the very next day received compliments about my beautifully blond hair. Thank you so much for such prompt and professional help! Highly recommend!
Service: Hair coloring

Megan Alexis
Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
My sister and I both get our hair done with Christy and it is gorgeous every time!!! I go in regularly to get my color done which is not been easy with past hair stylists because of how dark it is and how much hair I have. But Christy has made my hair the perfect balance between caramel and ash and it is gorgeous!!! I also get all of my cuts and keratin treatments are done as well. I love getting my hair done here, 10/10 recommend it.

Selected Yelp reviews: 

Samantha C.
I love to take a lot of hair risks and constantly change up my hair, but I only want to ever do this worth the right artist. I have been seeing Christy Yassen for a couple of years now and can say without a doubt that she is one of the most talented people I have ever met when it comes to hair/ hair color. Any hairstyle or color I’ve ever asked her to do for me she has exceeded tenfold and has killed each look. A small taste of what she has done for me is the following but certainly not limited to: taken my hair to purple multiple times, taken my natural brown hair to silver/platinum blonde, given me dreamy blonde and brown balayage’s at different hair lengths, given me amazing cuts like bangs, bobs and more. Not to mention Christy is one of the sweetest people and always listens to what I want I’ll still keep the health of my hair at the highest priority. Her professionalism, work, and love for what she does are unparalleled. She and all the people at the salon are amazing.
Highly recommend!

Misty E. 6/9/2021 Great experience! I was able to get in super quick with Maddie for a partial highlight. I’ve been getting my hair highlighted for many years and this was by far the BEST.
My highlights look completely natural!
No chunks, no weird placement….just perfection!
She also textured my hair to remove some of the weight. I have super thick hair and ALOT of it.
I no longer have a lion’s mane.
I will def be returning for additional services.

Chris M. 8/20/2021
Christy has been doing all of my hair cuts for the last 5 years. Never had a bad experience, she gives a great head massage and I always feel so relaxed the whole time I’m getting my hair done. She also makes suggestions for different products to try and so far hasn’t had one be a miss! You can feel comfortable knowing she’s going to do a great job

RoadRage C.
SUMMARY: Overpriced and inexperienced staff who are just starting out. Not recommended for men’s styling.
STYLISTS: They’re all very young (mid-twenties) and seem to focus mostly on color.
Stylist One performed a Keratin treatment ($60) which did not take at all.
Stylist Two was asked for a regular haircut ($50) with emphasis on a tapered fade. There was No taper and now I have to wait for it to grow out in order for my regular stylist to correct it.
COMPARISON: Came here looking for something better than the hassle of Floyd’s 99 shops and got results on par with Supercuts.
I literally booked a flight and am flying back to Costa Mesa, CA in two weeks to get this corrected from an experienced stylist who charges half of what this place does. I’m fortunate enough to be able to do that, but not everyone is – so gents, save your money and do Not come here.